Shark Tank India: A TV Show That Changed India’s Startup Funding

Some shows entertain.

Some inspire.

Shark Tank India does both.

It's a show that changed how a country builds its businesses.

Since its first season, Shark Tank India has empowered the startup ecosystem of India by bringing early-stage investments and entrepreneurial ideas into the public eye. Beyond entertainment, the show has shown how startups can secure funding, mentorship, and validation in this dynamic and competitive business world.

In this blog, we will help you explore more about Shark Tank India, the top 10 sharks, and the interesting deals it had. Let us first get a clear understanding of what Shark Tank is.

What is Shark Tank India?

Shark Tank India started on December 20, 2021, on Sony Entertainment Television and Sony LIV, quickly becoming a massive hit by bringing the popular investment reality show format to India, featuring entrepreneurs pitching to a panel of prominent "Sharks" (investors) for funding and mentorship, with its fifth season currently airing in early 2026.

The following are the key points of Shark Tank India:

• Premiere: Season 1 began in December 2021, with subsequent seasons (2, 3, 4, 5) following annually.
• Broadcaster: Sony Entertainment Television and Sony LIV
• Format: Entrepreneurs present business ideas to a panel of successful investors (Sharks) who then decide whether to invest, mentor, or pass.
• Impact: The show has significantly boosted entrepreneurship in India, giving a platform to diverse startups and inspiring many young people.
• Current Season: As of early 2026, Shark Tank India Season 5 is airing, featuring new Sharks and entrepreneurs.

The Vision - Bringing Startups to the Spotlight

The core vision of Shark Tank India is to make entrepreneurship accessible, aspirational, and understandable for millions of Indians. We can see real business challenges, negotiations, and decision-making processes in the show, which helps by:

• Encouraging young entrepreneurs to pursue startups
• Educating viewers about business fundamentals
• Normalising failure and learning in entrepreneurship
• Highlighting innovation from tier-2 and tier-3 cities

The platform bridges the gap between ideas and investors, helping founders gain not just capital but long-term strategic support.

Top 10 Sharks of Shark Tank India

Here are the top 10 sharks known for their unique expertise and investment approach:

1. Deepinder Goyal

Founder & CEO, Zomato. Known for his tech and consumer internet expertise, he focuses on scalable digital businesses.

2. Ashneer Grover

Co-founder & Former CEO, BharatPe. Popular for his blunt feedback, he evaluates businesses purely on numbers and profitability.

3. Aman Gupta

Co-founder & CMO, boAt. A strong supporter of D2C brands, marketing innovation, and consumer products.

4. Anupam Mittal

Founder & CEO, People Group (Shaadi.com). Brings decades of experience in internet businesses and early-stage investing.

5. Namita Thapar

Executive Director, Emcure Pharmaceuticals. Focuses on healthcare, pharma, and sustainable businesses.

6. Ritesh Agarwal

Founder & CEO, OYO Rooms (PRISM). Known for scaling startups rapidly and understanding operational efficiency.

7. Kunal Bahl

Co-founder, Snapdeal. Invests in tech-enabled platforms and long-term scalable ventures.

8. Srikanth Bolla

Founder, Bollant Industries. Supports inclusive entrepreneurship and impact-driven startups.

9. Vineeta Singh

Co-founder & CEO, SUGAR Cosmetics. A strong advocate of brand-building, especially in beauty and lifestyle segments.

10. Ghazal Alagh

Co-founder & CIO, Honasa Consumer Ltd (Mamaearth). Focuses on consumer brands, sustainability, and innovation.

Most Talked-About Deals on Shark Tank India

Some of the most talked-about deals of Shark Tank India are:

• Skippi Ice Pops: A frozen ice pop brand recognised for its simple product, wide appeal, and scalability.
• TagZ Foods: A healthier snack brand that gained attention for offering better-for-you alternatives to traditional chips.
• Wakao Foods: A jackfruit-based startup focused on sustainability and innovation, showing the potential of niche plant-based products.
• Hammer Lifestyle: A consumer electronics and wearables brand that stood out for its strong branding and growing demand.
• CosIQ: A skincare brand built around transparency and science-backed formulations. The pitch resonated because modern consumers increasingly value ingredient awareness and product honesty.

Apart from the above, there are many products and services that managed to get a good exposure in the market because of the required funding provided by Shark Tank. Let us understand some of the impacts by Shark Tank India on India’s startup ecosystem.

Impact of Shark Tank India on India’s Startup Ecosystem

Shark Tank India has significantly influenced the country’s startup landscape by:

• Encouraging first-time entrepreneurs
• Increasing awareness about startup funding
• Highlighting innovation beyond metro cities
• Promoting disciplined business planning
• Creating investor-ready founders

Summary

Shark Tank India has changed how entrepreneurship and startup funding are viewed in the country. By presenting real business pitches and investor interactions, the show made the funding, mentorship, and business decision-making more effective to the general public.

With experienced sharks on the panel, the show highlights the evolving investor behaviour along with upcoming trends and innovative thinking in the business world. Overall, Shark Tank India continues to educate, inspire, and strengthen India’s growing startup ecosystem.
 

Author: Komal Bhatt

Komal Bhatt is a finance content writer at InvestKraft, specialising in research-based articles on financial products, markets, and investment opportunities, including unlisted shares. She holds a Master’s degree in Commerce from the University of Delhi, providing a strong academic foundation in finance and business.

With over three years of experience in digital content, she focuses on simplifying complex financial topics into clear, accurate, and reader-friendly information. Her background includes creating content related to finance certifications such as wealth management and NISM programs, strengthening her understanding of financial markets and investor education.