Good Monk Raises Rs.33 Cr in Pre-Series A Funding at Rs.175 Cr Valuation

India is rapidly experimenting and expanding its preventive healthcare and nutrition market.

The Preventive nutrition startup Good Monk has recently raised ₹33 crore in a Pre-Series A funding round, marking a significant milestone in its growth journey. The round values the company at ₹175 crore, highlighting rising investor confidence in science-led nutrition brands addressing everyday dietary deficiencies in India.

To support its next phase of expansion, the company plans to use its fresh capital across product innovation, brand building, and distribution scale-up. The funding also positions Good Monk to strengthen its presence in India’s fast-growing D2C nutrition ecosystem.

Key Facts About Good Monk’s Pre-Series A Funding

Here are a few key facts about the Good Monk’s funding.

About Good Monk: Science-Led D2C Preventive Nutrition Brand

Good Monk is a direct-to-consumer (D2C) preventive nutrition brand operated by Superfoods Valley Pvt. Ltd, a company that operates in India’s fast-growing health and wellness space. It focuses on building science-backed, easy-to-consume nutrition solutions for everyday use. Good Monk’s product range includes:

• Daily nutrition mixes
• Children’s health solutions
• Immunity support formulas
• Family nutrition solutions

The brand’s core focus lies in making nutrition effortless by allowing consumers to mix supplements into regular home-cooked meals without creating any disturbances in the taste or food habits.

Funding Details & Investor Participation

Good Monk’s ₹33 crore Pre-Series A funding round was led by RPSG Capital Ventures, the venture investment arm of the RP-Sanjiv Goenka Group. The round also saw participation from existing investors and strategic backers, signalling continued confidence in the brand’s growth and potential.

The company plans to utilise the fresh funds across key growth areas, including:

• Product Portfolio Expansion: Launching new nutrition formats targeting age-specific and condition-specific needs
• Brand Awareness Initiatives: Strengthening consumer education around preventive nutrition
• Supply Chain Scaling: Enhancing sourcing, manufacturing, and fulfilment capabilities
• Omni-Channel Distribution: Expanding presence across D2C, marketplaces, and offline retail
• Research & Development: Investing in science-backed formulations and clinical validation

Shark Tank India Appearance & Early Investor Backing

Prior to institutional funding, Good Monk gained nationwide recognition through its appearance on Shark Tank India.

During the pitch, the founders showcased their mission to solve India’s hidden hunger and micronutrient deficiency challenges through habit-friendly nutrition formats.

The startup secured ₹50 lakh investment from Sugar Cosmetics Co-founder Vineeta Singh in exchange for 1% equity, providing early validation to its business model and growth vision.

About the Lead Investor - RPSG Capital Ventures

RPSG Capital Ventures is the venture investment arm of the RP-Sanjiv Goenka (RPSG) Group, a diversified Indian firm with business interests ranging from power, retail, media, sports, IT services, and consumer sectors.

Through its venture capital platform, RPSG Capital Ventures focuses on backing high-growth, consumer-focused and digitally driven businesses across sectors such as:

• D2C brands
• Healthcare & wellness
• FMCG
• Technology-led consumer platforms
• Retail and lifestyle businesses

Its investment in Good Monk reflects growing institutional interest in India’s preventive healthcare and nutrition segment — particularly brands building habit-driven daily wellness solutions.

Summary

Good Monk, a D2C preventive nutrition brand, has raised ₹33 crore in Pre-Series A funding at a ₹175 crore valuation, led by RPSG Capital Ventures. The startup plans to deploy funds toward expansion, branding, and product innovation. Backed earlier by Vineeta Singh on Shark Tank India, the brand continues to scale its science-led daily nutrition platform.

Author: Komal Bhatt

Komal Bhatt is a finance content writer at InvestKraft, specialising in research-based articles on financial products, markets, and investment opportunities, including unlisted shares. She holds a Master’s degree in Commerce from the University of Delhi, providing a strong academic foundation in finance and business.

With over three years of experience in digital content, she focuses on simplifying complex financial topics into clear, accurate, and reader-friendly information. Her background includes creating content related to finance certifications such as wealth management and NISM programs, strengthening her understanding of financial markets and investor education.